Kindle-ing an enduring love

A little less than 2 years ago, I got a Kindle. I loved it with all the urgency of a new passion, so I was really sad when, only a few months later, my Kindle's battery refused to charge and I could not read the gazillion books I had downloaded. So I called the Kindle folks at Amazon.com and they replaced my defective Kindle in about two days with a brand spanking new one already filled with all my books! Yay, Team Amazon!

Fast forward to last night. I am readying myself for a bath and looking forward to good long soak and a continuation of the Zombie/Presidential Campaign novel I am reading. But...but...the screen on my Kindle has gone all womlu and despite my attempts to troubleshoot, it appears to be toast. Sadly, I called the Kindle people again, credit card nearby so I could buy a new Kindle. I fully expected to have to buy a new one, because...well, two years usually means no more warranty, right? So you can imagine my surprise and delight when my support person, Catherine, tells me that she will send me a new Kindle right away!! I know, right? How awesome is that??

On reflection, this make so much sense. I am an excellent customer for Kindle and Amazon, having bought 54 books* over the last two years at what is undoubtably a terrific profit margin. Sending me a new one at no charge make me love them even more. I don't know how other e-readers would handle this situation, but Kindle has made me a customer for life!

And the moral of this story? Always make sure you have a real book on hand for when the Kindle goes kaput.


* I know, I know, not exactly a gazillion...